Which Dragon's Den product became famous after Levi Roots pitched his Reggae Reggae Sauce on the show?

Levi Roots pitched Reggae Reggae Sauce on Dragon's Den, turning the brand into one of the show's best-known success stories.

Roots, whose real name is Keith Valentine Graham, was already known as a musician before appearing on the programme. His sauce was based on a family recipe and was presented as a Jamaican-style cooking sauce with a distinctive reggae-inspired identity.

The pitch helped bring the product to a much wider audience. The business later expanded beyond its original sauce into additional food products and retail lines, while Roots became a prominent entrepreneur and media personality.

The appearance is often remembered as a simple singing performance, but its importance was commercial: the pitch connected a recognisable brand story with a product that could be manufactured and sold at scale.