Which Dragon's Den investor was the owner of Tottenham Hotspur football club from 1991 to 2001?

The story behind the answer

Alan Sugar was the owner of Tottenham Hotspur football club from 1991 to 2001.

Sugar joined Dragon's Den as a Dragon in the programme's fourth series, bringing the panel his experience as the founder of Amstrad. He was already a highly prominent British business figure before appearing on television.

His connection with Tottenham Hotspur began when he became chairman and co-owner in 1991. He later sold his remaining interest in 2001. This football association is separate from his career in consumer electronics and broadcasting.

Alan Sugar is sometimes confused with Peter Jones when questions refer to Dragons with major public profiles. Jones was a long-standing investor on the UK panel, while Sugar joined later and was particularly associated with Amstrad and his Tottenham ownership.

Source: Wikipedia · fact-checked Oct. 2026

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