Which Dragon's Den investor was the founder of Yo! Sushi?
Answer
Simon Woodroffe
Answer
Simon Woodroffe
Simon Woodroffe was the founder of Yo! Sushi.
Yo! Sushi introduced a conveyor-belt dining concept to the United Kingdom, allowing customers to select dishes as they moved past their seats. The restaurant brand helped popularise a highly visible, fast-moving style of sushi service in British high streets and shopping areas.
Woodroffe's entrepreneurial career also included work in entertainment and hospitality. He became one of the original Dragons on the British version of Dragon's Den, bringing a background in creating consumer experiences rather than only conventional manufacturing or finance.
The name is sometimes misattributed to other Dragons because the panel includes several prominent retail and hospitality entrepreneurs. Duncan Bannatyne is associated with health clubs and spas, while Peter Jones is linked to technology and investment. Yo! Sushi belongs to Woodroffe's pre-television entrepreneurial record and is separate from any deal made by him in the Den.
Source: Wikipedia · fact-checked Oct. 2026