Which Dragon's Den investor was the founder of the restaurant brand YO!?

Simon Woodroffe was the founder of the restaurant brand YO!.

Woodroffe created Yo! Sushi, the restaurant concept that became the foundation of the YO! brand. Its conveyor-belt dining model made food service part of the customer experience and helped distinguish the business from conventional restaurants. The brand later expanded beyond its original sushi identity into other hospitality concepts.

This detail is distinct from asking who invested in a food company on Dragon's Den. Woodroffe was an entrepreneur and original dragon in his own right; YO! was established as part of his business career rather than acquired through a televised pitch. That distinction avoids a common misunderstanding about how the show relates to investors' outside companies.

The spelling can also cause uncertainty. The restaurant was widely known as Yo! Sushi, while the wider brand is written YO! in later usage. The canonical person answer remains Simon Woodroffe, whose biography connects him to both the restaurant chain and the original British panel.