Which Dragon's Den investor was the founder of the fashion retailer Boux Avenue?

Theo Paphitis was the founder of the fashion retailer Boux Avenue.

Boux Avenue is a British lingerie and womenswear retailer launched by Theo Paphitis in 2011. The brand developed through shops, concessions and online retail, giving Paphitis another consumer-facing business after his earlier involvement with Ryman and La Senza.

Paphitis joined Dragon's Den as an investor after building experience across retail and business services. His portfolio means that several different brands can correctly be associated with him, but Boux Avenue is the one identified here as a retailer he founded.

A frequent mix-up is to attribute Boux Avenue to La Senza because both operate in the lingerie market. They are distinct brands: Paphitis acquired La Senza's UK business earlier, while Boux Avenue was subsequently created as his own retail concept.