Which Dragons' Den investor was the founder of the failed business Red Letter Days?
Answer
Rachel Elnaugh
Answer
Rachel Elnaugh
Rachel Elnaugh was the founder of Red Letter Days, the experience-gift business that later failed.
Red Letter Days sold vouchers for experiences such as driving days, sporting activities and leisure packages. Elnaugh built the company into a prominent brand and appeared as one of the original dragons on the British programme.
The business encountered financial difficulties and entered administration in 2005. Peter Jones and Theo Paphitis subsequently acquired parts of the business, and the brand continued under new ownership. The episode is often discussed as a reminder that television success and entrepreneurial success are not guarantees of long-term financial stability.
The name is sometimes confused with other gift-experience companies. Red Letter Days is the specific company connected with Elnaugh's entrepreneurial history and her early Dragons' Den role.
Source: Wikipedia · fact-checked Oct. 2026