Which Dragon's Den investor was known for owning the retail chain La Senza?

Theo Paphitis was known for owning the retail chain La Senza.

Paphitis is a Cyprus-born British retail entrepreneur who became associated with several consumer brands, including La Senza, a lingerie retailer. He also held interests in other retail businesses and became one of the original investors on the British version of Dragon's Den.

His television persona was shaped by his retail experience. When questioning entrepreneurs, he often focused on whether a product could sell in shops, how it would be displayed and whether the proposed margins were realistic. Those concerns reflected the commercial issues faced by high-street retailers.

La Senza is sometimes confused with other retailers linked to Dragons. Paphitis's business career included multiple brands, but La Senza is the retail chain most strongly associated with his public profile. He was an early Dragon, not a later addition to the panel.