Rachel Elnaugh was known for founding the greetings-card company Red Letter Days.
Red Letter Days began as a greetings-card business founded by Elnaugh in 1989. The company later developed into a provider of experience gifts, offering customers unusual activities and special-event packages rather than only conventional physical presents.
Elnaugh's entrepreneurial background helped explain her place on the original Dragon's Den panel. She brought experience of building a consumer brand and creating a business around memorable customer experiences. The company later encountered financial difficulties and entered administration, which became an important part of its corporate history.
Red Letter Days is sometimes confused with other gift-experience companies or with later investors who became associated with the brand. The relevant founder and original dragon is Elnaugh. This is separate from the question of which investor co-founded the retailer, a distinction that matters because the business had multiple notable figures connected with it.