Which Dragon's Den investor was known by the nickname the 'TV Dragon'?

The story behind the answer

Peter Jones was known by the nickname the “TV Dragon”.

The nickname reflects Jones's long association with television businesses and technology as well as his prominent position on the Dragon's Den panel. He became especially linked with consumer electronics, communications and media-related ventures, areas that shaped his public business profile.

Jones's wider career included work in telecommunications and technology, and he founded or backed businesses beyond the BBC programme. His Dragon's Den persona therefore rested on more than television celebrity: the nickname pointed to a business specialism connected with media and technology.

The label is not the official name of a separate programme or investment fund. It is a descriptive nickname used in profiles and coverage of Jones. Other dragons had their own public reputations, such as retail, leisure or property expertise, which can make the nicknames easy to mix up. The answer is Peter Jones, the panel's continuous original investor.

Source: Wikipedia · fact-checked Oct. 2026

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