Which Dragon's Den investor was known as the founder of the Yo! Sushi restaurant chain?
Answer
Simon Woodroffe
Answer
Simon Woodroffe
Simon Woodroffe was known as the founder of the Yo! Sushi restaurant chain.
Woodroffe launched Yo! Sushi in London in 1997. The restaurants became associated with conveyor-belt service, allowing customers to select dishes as they passed them. This distinctive operating model helped make the brand one of the best-known examples of modern casual Japanese dining in Britain.
He was one of the original Dragons when the British programme began. His career therefore gave the first panel a founder who had built a consumer-facing hospitality brand rather than a conventional investment-fund background.
Yo! Sushi is sometimes attributed to later executives or confused with the broader popularity of sushi restaurants in the UK. Simon Woodroffe is specifically credited with founding the British chain, while the food tradition itself originated in Japan.
Source: Wikipedia · fact-checked Oct. 2026