Peter Jones was born Peter David Jones in Maidenhead in 1966.
He is a British entrepreneur and investor who became one of the best-known Dragons on the BBC programme. His business interests have included consumer brands, technology, leisure and property, giving him a broad profile within the panel.
Jones joined the original British Dragon's Den line-up and became particularly associated with technology and consumer-product pitches. His height and formal business style also made him visually distinctive among the investors.
The name can be confused with other well-known British entrepreneurs, including Theo Paphitis and Duncan Bannatyne, who also appeared as Dragons. The biographical detail identifies the television investor specifically, rather than a fictional character or another public figure named Peter Jones.