Which Dragon's Den investor was born as Keith Valentine Graham?

Dragon's Den investor-pitcher Levi Roots was born as Keith Valentine Graham.

Levi Roots is the professional name used by the Jamaican-British musician, chef and entrepreneur Keith Valentine Graham. He adopted the stage name during his music career and later used it for his food business and public brand.

Roots became especially famous after appearing on Dragon's Den with Reggae Reggae Sauce. His pitch connected his family recipe with a commercial plan for producing and selling the sauce at scale. The business later expanded into a broader range of Caribbean-inspired food products.

This identity can be overlooked because “Levi Roots” is now the name associated with the brand itself. It is not the name of a separate investor or company. Roots was an entrepreneur seeking investment on the programme, while the Dragons were the established investors considering his proposal.