Which Dragons' Den investor was associated with the lingerie retailer Ultimo?

The story behind the answer

Michelle Mone was associated with the lingerie retailer Ultimo.

Mone is a Scottish entrepreneur who founded MJM International, the company behind the Ultimo lingerie brand. She built the business after identifying an opportunity for glamour-focused lingerie designed to provide support as well as appearance. The brand became the central achievement of her early business career.

Mone later became a member of the Dragons' Den investment panel, bringing experience from fashion, manufacturing and brand development. Her business background differed from that of investors whose careers were primarily in retail chains, property or technology.

A common mix-up is Kelly Hoppen, who was also a prominent female Dragon but is principally associated with interior design. Deborah Meaden is another later female investor, known for investments across leisure, retail and services. Ultimo's connection is specifically with Michelle Mone and her company MJM International.

Source: Wikipedia · fact-checked Oct. 2026

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