Which Dragon's Den investor was also known for creating Yo! Sushi?

The story behind the answer

Simon Woodroffe was also known for creating Yo! Sushi.

Woodroffe is a British entrepreneur who founded Yo! Sushi, a restaurant concept that used a conveyor belt to present dishes to customers. The format made the meal visually distinctive and helped turn sushi into a more accessible high-street dining experience in Britain.

He was one of the original investors on Dragon's Den. His contribution to the early panel reflected experience in hospitality, branding and launching consumer-facing concepts. The business name is styled “YO! Sushi,” while many general references write it as “Yo! Sushi.”

Woodroffe later developed other entrepreneurial projects, including the YOTEL hotel brand. That later work can cause confusion when people identify him only with restaurants. The important connection is that the Dragon's Den investor and the founder of the conveyor-belt sushi chain are the same person.

Source: Wikipedia · fact-checked Oct. 2026

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