Richard Farleigh partnered with Peter Jones in the televised Dragon's Den deal for Reggae Reggae Sauce.
Entrepreneur Levi Roots presented the sauce on the British programme and received an offer involving two dragons. The televised partnership is associated with Peter Jones and Richard Farleigh, who invested in return for a share of the business.
Richard Farleigh is an Australian-born investor and businessman who appeared as a dragon during the programme's early years. His involvement can be overlooked because Peter Jones remained the more continuous and recognisable member of the panel.
The deal is often cited as an example of a Dragon's Den pitch that produced a substantial consumer brand. The key names must be kept separate: Roots was the entrepreneur, Jones and Farleigh were the investing dragons, and Reggae Reggae Sauce was the product.