Theo Paphitis owned the lingerie retailer La Senza in the United Kingdom.
Paphitis expanded his retail interests into lingerie through La Senza, a chain known for selling underwear, nightwear and related products. The business became one of the best-known parts of his retail portfolio and contributed to his reputation as a major high-street entrepreneur.
His ownership of La Senza is distinct from his work as a Dragon's Den investor. On television he evaluated entrepreneurs seeking money and equity; in the retail world he managed and developed established consumer brands. That background explains why retail pitches were a particularly natural area of expertise for him.
The fact can be confused with later ownership changes in the company or with other lingerie businesses linked to Paphitis. The question refers specifically to his ownership of the UK La Senza operation, not to every country in which the brand traded or to its later corporate history.