Which Dragon's Den investor offered Levi Roots £50,000 alongside Peter Jones?

Richard Farleigh offered Levi Roots £50,000 alongside Peter Jones on Dragon's Den.

Roots pitched his Reggae Reggae Sauce in 2007 and asked the dragons to invest in the company. Peter Jones and Richard Farleigh jointly offered £50,000 in exchange for 40% of the business. The pitch became one of the programme's most recognisable success stories because the product had a distinctive identity and significant retail potential.

The investment is sometimes attributed only to Peter Jones, since Jones remained closely linked with the brand in later coverage. However, Farleigh was the other investor in the televised offer. Farleigh was an Australian-born British investor who appeared as a dragon during the programme's early years.

The deal helped Roots develop a national food brand, but television agreements can involve due diligence and renegotiation after filming. The on-screen offer is therefore best stated as the joint proposal made by Jones and Farleigh.