Richard Farleigh offered funding for Levi Roots's Reggae Reggae Sauce alongside Peter Jones on Dragon's Den.
Farleigh was an Australian-born British investor and businessman who served as a Dragon during the programme's early years. In Levi Roots's 2007 pitch, Farleigh and Peter Jones jointly offered £50,000 for a 40% stake in the sauce business. The moment became especially memorable because Roots combined an unusual food product, confident presentation and a strong personal brand.
Farleigh's background was in investment and financial markets rather than food manufacturing. His participation illustrated the programme's central premise: investors from different commercial backgrounds assess early-stage businesses and negotiate ownership terms in public.
The Dragon's Den deal is often remembered only as a Peter Jones investment, but Richard Farleigh was the second investor named in the televised offer. Farleigh later left the regular panel, while the sauce brand continued developing commercially after the episode.