Which Dragons' Den investor made the joint investment in Reggae Reggae Sauce with Peter Jones?

Richard Farleigh made the joint investment in Reggae Reggae Sauce with Peter Jones. The pair offered Levi Roots £50,000 for 40% of the business after his 2007 pitch.

Farleigh was an Australian-born investor and former hedge-fund manager who appeared as a Dragon during the programme’s earlier years. His financial background differed from Jones’s technology and retail interests, but both saw commercial potential in Roots’s sauce.

The deal became famous because the brand expanded beyond the television pitch and became a major retail success. It is often cited when discussing the programme’s strongest investments. Farleigh later left the regular Dragons’ Den panel, but his involvement in this deal remains part of the show’s history.