Which Dragon's Den investor made the investment in Reggae Reggae Sauce alongside Peter Jones?

The story behind the answer

Richard Farleigh invested in Reggae Reggae Sauce alongside Peter Jones after Levi Roots pitched the brand on Dragon's Den.

The 2007 pitch became a landmark moment in the British programme. Roots sought funding to expand production and distribution of his Caribbean sauce, and the deal brought two Dragons into the business. Peter Jones and Richard Farleigh agreed to invest, giving the brand financial backing as well as valuable commercial exposure.

Duncan Bannatyne, Theo Paphitis and James Caan were all prominent Dragon's Den investors, but they were not the two Dragons associated with this particular deal. Farleigh's involvement is also tied to the programme's earlier investor line-up; he later left the panel, while the sauce continued to develop as a consumer brand.

Source: Wikipedia · fact-checked Oct. 2026

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