Which Dragons' Den investor joined the UK panel in 2021 as its youngest-ever dragon?

Steven Bartlett joined the UK Dragons' Den panel in 2021 as its youngest-ever dragon.

Bartlett is an entrepreneur, author and podcaster who co-founded the social-media marketing company Social Chain. He joined the BBC programme in 2021, entering a panel that had already included investors from retail, property, design, technology and manufacturing.

His appointment attracted attention because of his age and because his business career was rooted in digital marketing and online communities. That background gave the show a dragon closely associated with social platforms, creator-led brands and digital growth.

“Youngest-ever dragon” refers to his age when he joined the programme, not to the age of the businesses he invests in or to the youngest entrepreneur ever to pitch. Those are different records. Bartlett's arrival also came after several established dragons had left or rotated through the panel.