Which Dragon's Den investor joined the panel in 2022 at age 29?

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Steven Bartlett joined the Dragon's Den panel in 2022 at age 29.

Bartlett became an investor on the British programme in the twentieth series, which aired in 2022. His appointment made him the youngest Dragon in the show's history at that point. He brought experience from digital media and technology entrepreneurship rather than a traditional high-street retail background.

Before joining the panel, Bartlett co-founded Social Chain, a social-media marketing company, with Dominic McGregor. He also became known for hosting The Diary of a CEO podcast, which expanded his public profile beyond business.

The age is significant because Dragon's Den has historically featured established investors with long careers in retail, property, manufacturing and finance. Bartlett's arrival represented a younger, digitally focused perspective, although the programme's panel has changed repeatedly over the years.

Source: Wikipedia · fact-checked Oct. 2026

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