Steven Bartlett joined the Dragon's Den panel in 2022 after founding the social-media marketing agency Social Chain.
Bartlett co-founded Social Chain with Dominic McGregor in 2014. The company developed campaigns and social-media strategies for major brands, helping Bartlett establish a public profile as a technology and media entrepreneur. He later became known for The Diary of a CEO podcast before joining Dragon's Den.
His appointment represented a generational change for the panel. Bartlett was younger than most previous Dragons and brought expertise in digital communities, online branding and creator-led marketing. He joined the programme in 2022, making him distinct from Touker Suleyman, who arrived in 2015, and Tej Lalvani, who joined in 2017.
Social Chain later became associated with Social Chain AG, a publicly traded company. The company name is sometimes confused with Bartlett's podcast, but they are separate projects. The question identifies Bartlett through both the panel date and his best-known early business.