Which Dragon's Den investor joined the panel in 2017 after founding Vitabiotics?

The story behind the answer

Tej Lalvani joined the Dragon's Den investment panel in 2017 and is associated with Vitabiotics.

Vitabiotics is a British vitamin and food-supplement company founded by Lalvani's father, Kartar Lalvani. Tej Lalvani became chief executive of the family business and helped oversee its development as an international consumer-health brand.

The company markets supplements and vitamins under brands including Wellman and Wellwoman. Those products made Vitabiotics a familiar name in pharmacies and supermarkets in the United Kingdom and overseas.

Lalvani's arrival in 2017 is sometimes mixed up with fellow new Dragon Jenny Campbell, who also joined that year. Their business backgrounds were different: Lalvani came from consumer healthcare, while Campbell was known for financial services and payments.

Source: Wikipedia · fact-checked Oct. 2026

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