Sara Davies joined Britain's Dragon's Den in 2019 and founded Crafter's Companion. She became the programme's youngest female dragon when she joined the panel at age 35.
Davies established Crafter's Companion in 2005 while she was a student at the University of York. The company began with a craft tool designed to help people make envelopes for handmade cards and developed into an international craft-supplies business.
Her background gives her a particularly strong connection to product development, direct-to-consumer sales and the craft market. On Dragon's Den, she has frequently assessed whether an entrepreneur understands customers, distribution and the practical details of scaling a product business.
Crafter's Companion is distinct from her television career: Davies founded it years before becoming a dragon. The company has expanded from its original envelope-making product into a wider range of craft tools, materials and media.