Sara Davies joined the British Dragon's Den panel in series 17 after founding Crafter's Companion.
Davies founded Crafter's Companion in 2005 while she was a university student. The company began with a tool designed to help people make envelopes, then expanded into a large craft-products business selling tools, materials, and related supplies.
She became a regular dragon in series 17, bringing specialist knowledge of product development, direct-to-consumer sales, television shopping, and the craft market. Her appointment introduced a younger entrepreneur with experience building a company from a practical product idea into an international brand.
The series number matters because several women have appeared on the British panel at different times. Jenny Campbell joined earlier, while Sara Davies arrived later than Deborah Meaden and Kelly Hoppen. The answer is therefore Sara Davies, not the name of the company she founded.