Sara Davies is the founder of the stationery and craft company Crafter's Companion.
Davies founded Crafter's Companion in 2005 while she was a student at York University. Her first major product was a tool designed to help people make envelopes for handmade cards. She identified a gap in the market and developed a business selling craft tools, supplies and related products.
Crafter's Companion grew from a small operation into an international craft brand, with products sold through television shopping and retail channels. Davies joined Dragon's Den as an investor in 2019, bringing experience from a company she had built herself rather than from a career focused solely on finance.
The company name can cause confusion because it describes a broad craft business, not only stationery. Davies is also associated with television presenting and entrepreneurship. Her appointment made her one of the programme's younger regular dragons at the time.