Which Dragons' Den investor is the founder of the online fashion retailer Net-a-Porter?

The story behind the answer

Dame Natalie Massenet is the founder of the online fashion retailer Net-a-Porter and served as a dragon on Dragons' Den.

Massenet founded Net-a-Porter in 2000, helping establish online luxury fashion retail as a major business category. The company combined editorial-style fashion coverage with e-commerce, presenting designer clothing and accessories through a website aimed at an international audience.

She later joined the Dragons' Den panel, bringing experience from digital publishing, luxury retail and online business. Her background differed from that of dragons best known for manufacturing, property or traditional high-street retail.

Net-a-Porter can be confused with other online fashion companies because the sector expanded rapidly after its launch. The specific founder connected with the retailer and the programme is Natalie Massenet, who was later made a dame for services to fashion and retail.

Source: Wikipedia · fact-checked Oct. 2026

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