Which Dragon's Den investor is the founder of the hotel group Red Letter Days?

The story behind the answer

Rachel Elnaugh is the founder of the hotel and experience business Red Letter Days.

Elnaugh launched Red Letter Days as a gift-experience company, selling vouchers for activities and unusual treats rather than conventional physical presents. The business became widely recognised in Britain and made Elnaugh a prominent entrepreneur before she joined the Dragon's Den panel.

Red Letter Days later encountered serious financial difficulties and entered administration in 2005. Another company subsequently acquired the brand and continued trading it, which means Elnaugh's founding role should not be confused with ownership of every later version of the business.

Elnaugh was one of the original investors when the British series began. Her story is often discussed alongside the programme's broader lesson that entrepreneurial visibility and business success can change over time. The brand name refers to memorable “red-letter” occasions, while the company itself specialised in experience gifts and activity packages.

Source: Wikipedia · fact-checked Oct. 2026

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