Which Dragons' Den investor is the founder of Crafter's Companion?

Dragons' Den investor Sara Davies is the founder of Crafter's Companion.

Crafter's Companion is a craft-supplies company founded by Davies after she developed an envelope-making product while she was still a teenager. The business expanded from that initial product into a broader international company serving people interested in papercraft and related creative activities.

Davies's own experience building a product-led business helps explain her suitability for Dragons' Den. She can assess not only an idea's originality, but also manufacturing, distribution, retail presentation, and the needs of a specialist customer community.

Crafter's Companion is sometimes confused with a company Davies merely backed or with businesses belonging to other female dragons. It is her founding venture. Davies later joined the television panel in series 17, but the company predates her television role and remains the clearest business association attached to her name.