Dragon's Den investor Peter Jones is the founder and chief executive of Phones International Group.
Phones International Group was established by Jones in 1998 as a telecommunications business. It traded in mobile phones and related services during a period when mobile communications were rapidly expanding across the United Kingdom.
Jones became one of the original investors on the British version of Dragon's Den. He has appeared on the programme since its first series and is associated with investments in consumer products, technology and retail businesses. His tall stature and formal presentation style are recurring features of the programme's visual identity.
The company name is sometimes confused with later businesses in Jones's portfolio, including ventures linked to media, property and sports. Phones International Group is specifically the telecommunications company he founded, not the BBC programme itself or a mobile-network operator such as Vodafone or O2.