Which Dragon's Den investor is the chief executive of Vitabiotics?

Dragon's Den investor Tej Lalvani is the chief executive of Vitabiotics.

Vitabiotics is a British company that develops and markets vitamins, minerals and other nutritional supplements. Lalvani joined the family business and became its chief executive, representing the second generation of leadership associated with the brand.

He joined the UK Dragon's Den panel in 2017, bringing experience from the health and consumer-products sector. On the programme, his specialist knowledge often made supplement claims, product development and retail positioning central to his questions.

The company should not be confused with a pharmaceutical manufacturer or a single vitamin brand. Vitabiotics owns and markets several product lines, including Pregnacare and Wellman. Lalvani's television role is an investment position; it is separate from his executive position at Vitabiotics.