Which Dragon's Den investor is associated with Vitabiotics?

Dragon's Den investor Tej Lalvani is associated with Vitabiotics.

Vitabiotics is a British company that develops and markets vitamins, minerals and other health-related supplements. Lalvani became its chief executive and was involved in the family business before joining Dragon's Den as an investor. The company’s branded products include supplements aimed at different nutritional and life-stage needs.

This connection is separate from Lalvani’s television role. Dragon's Den presents him as an investor evaluating outside businesses, while Vitabiotics is the established company with which he built his commercial reputation. That distinction matters because a Dragon may invest in many individual pitches, but only one existing company is being asked about here.

Vitabiotics was founded by Lalvani’s father, Kartar Lalvani. The business therefore represents a family-company history as well as a consumer-health brand. Other Dragons have backgrounds in telecommunications, retail, leisure and technology, so Vitabiotics is the distinctive association for Tej Lalvani.