Which Dragons' Den investor is associated with the trade name La Senza?

Theo Paphitis is the Dragons' Den investor associated with the trade name La Senza.

Paphitis expanded his retail career through businesses including lingerie retailer La Senza, which became a prominent high-street brand. His involvement helped establish him as a major UK retail entrepreneur before and during his time as a Dragon.

The brand name is sometimes mixed up with other lingerie and fashion companies because the UK high street has hosted several retailers in the same category. La Senza is the specific name linked to Paphitis's retail portfolio.

Paphitis's television persona reflects that background: he often evaluates pitches through questions about margins, distribution, branding and the realities of selling to consumers. Those concerns are especially relevant to retail businesses seeking national growth.