Richard Farleigh invested in Levi Roots's Reggae Reggae Sauce alongside Peter Jones on the British TV show Dragon's Den.
Levi Roots presented the sauce in 2007, seeking money and commercial help to grow the brand. The pitch resulted in an offer from Peter Jones and Richard Farleigh, who became the two dragons associated with the investment shown on the programme.
Farleigh was an Australian-born British investor and hedge-fund manager who served on the Dragon's Den panel during the programme’s early period. His financial background differed from Jones’s technology and consumer-business interests, giving the deal a combination of investment experience and commercial guidance.
The sauce business later grew into a broader food brand. Later outcomes can differ from the deal agreed in the studio because investments may be renegotiated, structured differently or not completed exactly as broadcast.