Which Dragon's Den investor is associated with the retail brand Boux Avenue?

Theo Paphitis is associated with the retail brand Boux Avenue.

Boux Avenue is a lingerie and nightwear retailer linked to Theo Paphitis's retail group. Paphitis built a portfolio across consumer-facing businesses, and Boux Avenue became one of the brands most closely associated with his later commercial interests.

This fact is separate from his earlier association with Ryman and from his appearances as a Dragon. The panel's members are often identified by one famous business, even though many built or owned several companies. Boux Avenue was launched in the United Kingdom in 2011 and developed stores and online retail operations. Its inclusion in Paphitis's portfolio illustrates how Dragon-related business biographies can span stationery, fashion and other retail categories rather than a single sector.