Peter Jones is the Dragons' Den investor associated with the electronics retailer Jessops.
Jones acquired Jessops in 2013 after the camera retailer entered administration. The business was relaunched under his ownership, making the retailer one of the most visible companies connected with his entrepreneurial career.
Jessops was founded as a photographic retailer and became known for cameras, lenses and related equipment. Its history also reflects the pressure that specialist high-street retailers faced as consumers moved toward online shopping and smartphones changed the market for compact cameras.
The connection is sometimes confused with Jones’s other ventures, including telecommunications, technology and investment companies. Jessops was not simply a product pitched to him on Dragons' Den; it was an established retailer he acquired outside the television negotiations. The other options are names associated with the show, but not the investor who bought Jessops.