Theo Paphitis is the Dragons' Den investor associated with the Theo Paphitis Retail Group.
Paphitis is a British retail entrepreneur who became known for building and investing in consumer-facing businesses. His name is particularly linked with the Theo Paphitis Retail Group, a business group covering retail interests and investments.
He joined the Dragons' Den panel after the programme had already been established and became known for questioning entrepreneurs about practical retail issues, including distribution, pricing and customer demand. His background differed from that of investors whose main reputations came from property, leisure or technology.
The group name can cause a simple identification error because it is not the name of a single shop. It refers to Paphitis's wider business interests. Theo Paphitis should also not be confused with Peter Jones, another prominent British dragon whose career is associated more strongly with technology and investment.