Which Dragon's Den investor is associated with the British lingerie brand Ultimo?

The story behind the answer

Michelle Mone is associated with the British lingerie brand Ultimo.

Mone is a Scottish entrepreneur who founded MJM International, the company behind the Ultimo lingerie brand. Ultimo became known for fashion-focused lingerie and for promoting designs intended to combine appearance with structured support.

Her business career brought her into public attention before and alongside television work. Mone later appeared as an investor on Dragon's Den, where her experience in branding, product design and fashion retail shaped her approach to entrepreneurs.

The company name and the investor's name are sometimes confused. Ultimo is the consumer brand, while Michelle Mone is the entrepreneur associated with its creation. The other options are also linked with fashion or investment, but not with founding Ultimo.

Source: Wikipedia · fact-checked Oct. 2026

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