Which Dragon's Den investor invested alongside Peter Jones in Levi Roots's sauce business?

The story behind the answer

Richard Farleigh invested alongside Peter Jones in Levi Roots's sauce business.

During Roots's 2007 Dragon's Den pitch, the entrepreneur sought funding to develop and distribute Reggae Reggae Sauce. Peter Jones and Richard Farleigh agreed to provide the £50,000 investment, taking a combined 40% share of the business.

Farleigh was an Australian-born British investor and was a Dragon during the earlier years of the British programme. His background in financial markets and investment made him a notable member of the panel, although he did not remain a regular investor for the show's later line-ups.

This fact is sometimes confused because several investors named Richard have appeared in the programme's history. Doug Richard was an original dragon, while Richard Farleigh was the investor who joined Jones in the Reggae Reggae Sauce deal.

Source: Wikipedia · fact-checked Oct. 2026

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