Peter Jones has served continuously as an investor from the first series of the British television show Dragon's Den.
Jones was part of the original panel when the programme began in 2005 and remained a Dragon through later changes in the cast. He is a British entrepreneur and businessman whose interests have included technology, media, retail and leisure businesses.
His long tenure makes him the programme's most enduring original Dragon. Other early investors, including Duncan Bannatyne and Theo Paphitis, left the regular panel at different times, while later investors joined in subsequent series.
Jones is also associated with the Peter Jones Foundation, which supports young people through education and enterprise initiatives. On the programme, he is often recognised for scrutinising ownership percentages, valuation and the practical route to scaling a company.