Peter Jones has appeared as a regular panellist since Dragon's Den's first British series.
Jones was one of the original five investors when the BBC programme began in 2005. He is a British entrepreneur whose business interests have included technology, media, telecommunications and property. On the show, he is known for questioning sales, margins, valuations and the scalability of a founder's plan.
Several other highly recognisable dragons joined later. Deborah Meaden became a regular investor after the opening lineup, while Kelly Hoppen and Tej Lalvani appeared in later eras. This makes Peter Jones the stable link between the original series and subsequent panel changes.
Viewers sometimes describe him as the show's longest-serving dragon, which is different from saying he has made the most investments or invested the most money. His defining record is continuity: he remained a regular panellist while the other original investors eventually departed.