Which Dragon's Den investor founded the retail chain Boux Avenue?

Theo Paphitis founded the retail chain Boux Avenue.

Boux Avenue is a British lingerie and nightwear retailer launched by Theo Paphitis in 2011. The brand was designed as a fashion-led alternative in the lingerie market, selling products through physical shops and online retail channels.

Paphitis is also strongly associated with Ryman, the stationery chain he acquired and expanded. Because both brands are prominent parts of his business career, questions about his companies can easily become mixed up. Ryman belongs to office supplies and stationery, while Boux Avenue belongs to lingerie and fashion retail.

Paphitis's Dragon's Den appearances helped connect his retail experience with a large television audience. However, Boux Avenue was his own commercial venture, not a business he first encountered as a televised contestant. The date 2011 identifies the launch of the brand rather than Paphitis's earlier career as a dragon.