Which Dragon's Den investor founded the personalised-greetings company Moonpig?

Nick Jenkins founded the personalised-greetings company Moonpig.

Jenkins established Moonpig as an online service allowing customers to create and order personalised greeting cards. The business helped demonstrate how internet retail could replace or complement traditional card-shop purchasing by combining digital design, customer data and postal fulfilment.

Moonpig became a major example of a direct-to-consumer online brand in the United Kingdom. Jenkins later became an investor on Dragon's Den, where his experience in e-commerce and company growth informed his questions about digital businesses and consumer products.

The founder is sometimes confused with later executives, investors or the company itself. Moonpig is the business name, while Nick Jenkins is the entrepreneur associated with its founding. The company's name also became a familiar brand independently of Jenkins's television career.