Which Dragons' Den investor founded the personalised card company Moonpig?

The story behind the answer

Nick Jenkins founded the personalised card company Moonpig.

Moonpig began as an internet-based greeting-card business, allowing customers to personalise cards before ordering them online. The company launched in 2000 and became recognised for making online card buying more individual and convenient than choosing a standard card in a shop.

Jenkins later appeared as an investor on the BBC programme Dragons' Den, joining the panel in 2015. His involvement gave the programme a dragon whose best-known business success came from e-commerce and digital personalisation rather than a conventional high-street chain.

Moonpig is sometimes confused with other personalised-gifting companies because the wider market now includes cards, flowers, gifts, and subscription services. The specific founder connected with Moonpig is Nick Jenkins. The business subsequently grew into a larger online gifting group, but its defining early product was the personalised greeting card.

Source: Wikipedia · fact-checked Oct. 2026

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