Which Dragon's Den investor founded the online outsourcing firm Outsourcery?

The story behind the answer

Piers Linney founded the online outsourcing firm Outsourcery.

Outsourcery provided cloud-based communications and information-technology services to businesses. The company was part of Linney's career in technology and telecommunications and helped establish his profile as an entrepreneur before he joined the Dragon's Den panel.

Linney appeared as an investor during a period when the programme increasingly featured software, online services and digitally enabled business models. His background gave him particular familiarity with recurring-service businesses, technology infrastructure and the challenges faced by smaller firms adopting cloud tools.

Outsourcery should not be confused with Social Chain, the marketing company co-founded by Steven Bartlett, or Phones International Group, the telecommunications business founded by Peter Jones. Those are separate companies linked to different Dragon's Den investors.

Source: Wikipedia · fact-checked Oct. 2026

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