Nick Jenkins founded Moonpig in 2000, making him the Dragon’s Den investor associated with the online greetings-card company.
Jenkins created Moonpig after identifying an opportunity to personalise greetings cards through the internet. Customers could choose designs, add messages, and arrange delivery without visiting a traditional card shop. The company’s name came from Jenkins’s nickname for his wife, which was inspired by a tattoo.
Moonpig grew into one of the best-known online card retailers in the United Kingdom. Its business later expanded beyond cards into flowers, gifts, and related products. Jenkins joined the BBC business-investment programme Dragon’s Den as a regular investor in 2015.
A common mix-up is confusing Moonpig with the businesses founded by other Dragons. Peter Jones is associated with Phones International Group, while Theo Paphitis became known for developing Ryman and other retail interests. Jenkins’s defining entrepreneurial success before joining the panel was Moonpig.