Which Dragons' Den investor founded the online greeting-card company Moonpig?

The story behind the answer

Nick Jenkins founded the online greeting-card company Moonpig, linking the brand's origins directly to a Dragons' Den investor.

Jenkins launched Moonpig in 2000 after identifying an opportunity to personalise greeting cards through the internet. Customers could add names, photographs and messages, helping the company stand out from conventional card shops. The name Moonpig came from a nickname used by Jenkins's wife, according to accounts of the company's early history.

Moonpig grew into a major online cards and gifts business and later expanded internationally. Jenkins appeared as a Dragon on the British programme from 2015 to 2018, where he was particularly associated with technology and internet businesses.

Moonpig is sometimes confused with other personalised-gifting brands, but it was Jenkins's online card venture that made his business fortune and established his Dragons' Den profile.

Source: Wikipedia · fact-checked Oct. 2026

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