Which Dragon's Den investor founded the Moonpig greeting-card website?

The story behind the answer

Nick Jenkins founded the Moonpig greeting-card website before becoming an investor on Dragon's Den.

Moonpig began as an online personalised-card business in the United Kingdom. Customers could select designs, add messages and arrange delivery, helping distinguish the service from conventional shop-bought cards. The company later expanded into gifts and related personalised products.

Jenkins joined the Dragon's Den panel in 2015, bringing experience from e-commerce rather than the retail and manufacturing backgrounds associated with several earlier Dragons. A common mix-up is confusing Moonpig with other British online brands, but Moonpig was the business most closely associated with Jenkins's entrepreneurial career.

Source: Wikipedia · fact-checked Sept. 2026

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