Which Dragon's Den investor founded the lingerie retailer Boux Avenue?

Theo Paphitis founded the lingerie retailer Boux Avenue.

Boux Avenue is a British lingerie and fashion retailer established by Paphitis and developed as a consumer brand with shops and online sales. The company operates separately from Ryman, the stationery retailer most closely associated with his earlier retail career.

Paphitis brought extensive retail experience to Dragon's Den, where he evaluated proposals partly through the lens of merchandising, pricing, customer demand and distribution. His own portfolio illustrates why retail knowledge can be valuable when judging products aimed at mass-market consumers.

Boux Avenue is sometimes misattributed to another Dragon because several panel members built fashion, beauty or lifestyle businesses. The company’s founder, however, is Theo Paphitis, who appeared on the British programme before continuing to develop businesses away from the studio.